According to recent research from Udine, Italy, "Have users challenged the power of incumbent media through interactivity, and, if so, to what extent and to what end? The front pages and their linked features of online newspapers in Bulgaria, Estonia, Ireland and Italy are examined as instances of interactivity in practice."
"A methodological path to analyse interactivity practices in online newspapers is proposed. The structures and the more frequent models of interactivity applied; the types of forums; the communicative flux between readers and editorial staffs; modalities of self-presentation, both of readers and journalists; and the rituality of their relations in forums are set out and analysed from a number of perspectives," wrote L. Fortunati and colleagues, University of Udine.
The researchers concluded: "The study demonstrates that online newspapers in the first stage of internet diffusion remain in a stage of pre-interactivity."
Fortunati and colleagues published their study in Javnost - the Public (Interactivity As A Metaphor Of Online News. Javnost - the Public, 2010;17(4):43-61).
For additional information, contact L. Fortunati, University of Udine, Faculty Education, I-33100 Udine, Italy.
Publisher contact information for the journal Javnost - the Public is: European Institute Communication Culture, PO Box 2511, Ljubljana 1001, Slovenia.
Keywords: City:Udine, Country:Italy, Social Science
This article was prepared by Politics & Government Week editors from staff and other reports. Copyright 2011, Politics & Government Week via VerticalNews.com.

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